Water – Use It Wisely (WUIW) is a comprehensive community awareness campaign that stars ordinary household objects as unexpected, but highly effective, water saving devices.
The program demonstrates how changing a few simple habits can have a significant impact on water consumption.
Our campaign headline, “There are a number of ways to save water, and they all start with you,” communicates the theme that water conservation is the responsibility of every individual. The campaign doesn’t tell people to save water, it shows them how – through a bright, colorful and fun approach that encourages everyone to be mindful of when and how they use water.
