Common Sense Media: Data For Sale
What is the real price of signing up for a “free” app? Help students understand how personal data can be compiled into valuable profiles that companies use to push targeted advertising and earn money. In this lesson, students weigh privacy concerns against benefits, developing the critical decision-making skills essential for navigating today’s data economy. Empower students to make informed choices about when it’s worth the convenience to share their digital information—and when it might cost more than they realize.
Objectives
- Understand how companies use data to improve services and make money
- Evaluate the tradeoffs between using free apps or tools and having to share personal data
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Resource k12
What is the real price of signing up for a “free” app? Help students understand how personal data can be compiled into valuable profiles that companies use to push targeted advertising and earn money. In this lesson, students weigh privacy concerns against benefits, developing the critical decision-making skills essential for navigating today’s data economy. Empower students to make informed choices about when it’s worth the convenience to share their digital information—and when it might cost more than they realize.
Objectives
- Understand how companies use data to improve services and make money
- Evaluate the tradeoffs between using free apps or tools and having to share personal data