Pima County Public Library: How to Utilize Digital Marketing to Grow Your Business

This workshop will help you develop a digital marketing strategy and determine the specific tools you’ll use to make that strategy successful. Topics covered in this workshop include:

• What is Digital Marketing
• Websites – what makes a great website
• Search Engine Optimization
• Use of Video throughout the digital marketing spectrum
• Paid advertising
• Email marketing
• Content development, including the effective use of blogs

When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers.

Presented by Richard Geasey of SCORE Southern Arizona.