Pima County Public Library: Digital Marketing to Grow Your Business

This workshop will help you, the small business owner, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include:

• What is Digital Marketing
• Websites – what makes a great website
• Search Engine Optimization
• Use of Video throughout the digital marketing spectrum
• Paid advertising
• Email marketing
• Content development, including the effective use of blogs

Presented by Wanda Baader of SCORE Southern Arizona.