City of Peoria: Digital Marketing for Small Biz! Workshop #75639

Learn how to build a digital marketing strategy for your small business. Master the basics of search engine optimization, social media marketing and influencer marketing to build a local presence and be found in Peoria, Arizona. The “Digital Marketing for Small Biz!” Workshop will teach you how to get found using search sites including Google My Business, Yelp, and other local online directories. It will demonstrate how to build a strong social media presence, partner with local influencers, create compelling content and how to run Facebook and Instagram ads to reach a local audience. It will introduce you to Canva, Mailchimp, Facebook Ads Manager platform and other tools and guides to assist in your strategy. This course is perfect for anyone who wants to learn the foundations of digital marketing.

Ages 16+