Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.

Learn why it‘s important to protect our forests and grasslands.

Pick, click, print and color a Smokey scene.

Star with Smokey in an exciting story.

Understanding important ways to help prevent wildfires.

Find out how Smokey has helped prevent wildfires since 1944.