You may know about The Marshmallow Test, a popular psychological exam to see if people have willpower, but psychologists found that it might not be measuring willpower after all.
The task sounds like it should be pretty easy, but the Stroop task is a fantastic, and very well studied, example of how your brain’s automatic processing can trip you up!
Tons of people are afraid of sharks, but the reasons have a lot more to do with how our brains deal with risk than anything to do with these super cool sea critters
Many robocalls and email scams are super blatantly obvious. Yet every year, people lose billions of dollars to these frauds – and the reasons why may be more psychologically devious than you think.