Pima County Public Library: How to Utilize Digital Marketing to Grow Your Business

This workshop will help you, the small business owner, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include:

• What is Digital Marketing
• Websites – what makes a great website
• Search Engine Optimization
• Use of Video throughout the digital marketing spectrum
• Paid advertising
• Email marketing
• Content development, including the effective use of blogs

When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquire more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward!

Presented by Richard Geasey of SCORE Southern Arizona