Arizona State University: Incentive Design for Promoting Ridesharing

Traffic congestion has become a serious issue around the globe, partly owing to single-occupancy commuter trips.

Ridesharing can present a suitable alternative for serving commuter trips. However, there are several important obstacles that impede ridesharing systems from becoming a viable mode of transportation, including the lack of a guarantee for a ride back home as well as the difficulty of obtaining a critical mass of participants. This study addresses these obstacles by introducing a Traveler Incentive Program (TIP) to promote community-based ridesharing with a ride-back home guarantee among commuters. The TIP program allocates incentives to (1) directly subsidize a select set of ridesharing rides, and (2) encourage a few, carefully selected set of travelers to change their travel behavior. We formulate the underlying ride-matching problem as a budget-constrained min-cost flow problem, and present a Lagrangian Relaxation-based algorithm with a worst-case optimality bound to solve large-scale instances of this problem in polynomial time. We further propose a polynomial-time budget-balanced version of the problem. Numerical experiments suggest that allocating subsidies to change travel behavior is significantly more beneficial than directly subsidizing rides. Furthermore, using a flat tax rate as low as 1% can double the system’s social welfare in the budget-balanced variant of the incentive program.

Bio
Neda Masoud is an Assistant Professor of Civil and Environmental Engineering at the University of Michigan. She holds a Bachelor’s of Science degree in Industrial Engineering and a Master’s of Science degree in Physics. She received her PhD in Civil and Environmental Engineering from the University of California Irvine. Her research focuses on devising operational and planning tools to facilitate the transition into the next generation of mobility systems, which are envisioned to be connected, automated, electrified, and shared.

Neda Masoud, Assistant Professor

Civil and Environmental Engineering, University of Michigan
Friday, November 12, 2021, 12 p.m. MST
Via Zoom: https://asu.zoom.us/j/8120740932

IE Decision Systems Engineering Seminar Series Fall 2021
Hosted by: Geunyeong Byeon

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asu 11.21e
  • Audience: Adult
  • Genre: Arts, Culture & Social Science, Technology & Computer Science
  • Type: Online, Presentation

The event is finished.

Date

Nov 12 2021
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Time

12:00 pm - 1:00 pm

Cost

Free

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Online

Organizer

Arizona State University Ira A. Fulton Schools of Engineering
Phone
(480) 965-1730
Email
engineering@asu.edu
Website
https://engineering.asu.edu/
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