Do you prefer to watch the game, the commercials or the halftime show? In these activities, students will investigate consumer data bytes surrounding championship football—such as the fans, the entertainment, and the food.

When companies “go green,” do they spend more or make more? There’s data for that, and these activities inspire students to think like innovators as they use data to solve environmental challenges.

How will the media habits of millennials change by the year 2050? In this activity, students will research how different audiences are consuming media and develop predictive models for what media habits will look like in 2050.

Why do some cars, clothing items or computers cost more than others? In this activity, students will look at perception data about luxury products and brainstorm with peers to create a luxury product prototype of their own.

If you’re a celebrity athlete, does your endorsement potential depend on winning games? In this activity, students will use data to predict how much potential an athlete has for being selected for ads and endorsements.

Find out about early gold panning, gold mines, the invention of exploration geology, and how hard it was to extract the gold from the ore.